← AI assistance · marketing plan · 18 Sep 2026 · afternoon · TM531 / TM478
Marketing plan
B2B service. Flat $199/mo (Bay $249; CoS city test $99). Sell the missed call after close — not the app name. AUTHORIZE SEND: NO. Never Fuller.
PLAN LIVE
SEND NO
11+ leads held
One-line pitch
You close at 4:30. The 5:15 PM call hits voicemail and they book the next truck. We answer, book next open (e.g. 8:00 AM), text you the window. One extra job pays the month.
Default pitch is 5:15 PM / next-open (Guy-safe). Do not use an 8pm night line unless the shop actually takes nights — then pitch close/lunch/weekend dark → book next open.
ICP
- Owner-named independent shop that still books by phone.
- Hours that close (~5–6 PM). Missed-call pain is believable.
- Easier yes: HVAC, plumbing, auto. Harder: restaurants still on phone (no OT/Resy/Tock).
- Drop: 24/7 claim, chain, Jobber/HCP/ServiceTitan AI already on, no owner name, guessed email, Fuller number anywhere.
Tracks
- Track A — verified business email → Legal → one personalized draft → CoS holds → Barry send only.
- Track B — phone-only → park. No dial. No SMS. Inventory, not a queue.
Channels (now)
- Email-first from Barry’s Gmail — one shop per email, hours from their site, three demo doors.
- Inbound SEO on hub + fake-shop demos (owners who search).
- Chat close when Barry is already talking — Marketing does not dump every pitch into chat.
Parked: cold dial, SMS first-touch, autodial, paid ads until 10 paying.
Every Track A email must include
- Owner + shop name; after-hours pain in their hours.
- Three demos: voice · text/WhatsApp · web widget (personalized
?business=&owner=).
- Demo line only: +1 (650) 476-2005.
- Price $199 (or Bay/city band). No free trial unless Barry unlocks card-on-file trial.
Price stance
Do not start free. Smith.ai already has a $0 AI tier; Rosie ~$49. Free never tests whether $199 is real. Sell missed-call ROI, not sticker wars with Ruby (~$250/50 min) or AnswerConnect (~$325+).
Assets
Push path (service out)
- Helen/CoS: keep Level-1 demo cycle live — Tonight → Called → Cleared → Recheck → Afternoon wrap Call 13th (TM531 / TM478). Spam filter + morning recap + no double-book still on the card.
- Sage: continue Track A dossiers + drafts when miniPC tunnel is up; SEND NO. Tunnel DOWN 15 Sep — CoS holds pages only.
- Barry: authorize one Track A batch (1–3 emails) when demos feel honest.
- First paying shop → referral “one free month” inbound. Ads only after 10 paying.