← Leads · materials · 18 Sep 2026 PT · evening · TM478

Generation materials

Copy-ready rules for the next email-first batch. SEND NONever Fuller

ICP (keep)

Owner-named independent shop that still books by phone.
Hours that close (~5–6 PM). Missed-call pain is believable.
Easier yes: HVAC, plumbing, auto, laundry. Harder: restaurants still on phone (no OT/Resy/Tock).

Kill rules (drop)

24/7 claim · chain · Jobber/HCP/ServiceTitan AI already on
No owner/GM name on site · guessed email · Fuller number anywhere
Mega ops / call-center already staffed nights

Dossier fields (every keep)

Shop · city/metro · vertical
Owner/GM/ops as printed (or drop if identity-only)
Hours AM/PM from the page (Sat/Sun only if printed)
Close / dark window · 24/7 claim?
contact=email|phone|both · exact business email URL if Track A · phone if Track B
Pain quote in their words/hours
Track A vs B · QA stamp (hours match, no robot)

Default pitch (Guy-safe): You close at 4:30. The 5:15 PM call hits voicemail and they book the next truck. We answer, book next open (e.g. 8:00 AM), text you the window. One extra job pays the month.

Price: $199/mo (Bay $249; city test $99). Demo line only: +1 (650) 476-2005. Three doors: voice · text · web widget.

Batch size

3–6 looks per pass. Prefer NEW metros. Keep prior Austin holds intact.
Track A → Legal → one personalized draft → CoS holds → Barry send only.
Track B → park. No dial. No SMS.

Queues → · Marketing plan → · Action plans →