T Trackmint Docs
🔍Search docs…⌘K
🔍
Business Case ↓ Download original doc (.md)

Social Video Kit — 15 promo videos + captions + posting guide

Fifteen ready-to-post vertical videos (1080×1920, 8–10 seconds, brand style). Ten sell the “stop paying for four expensive apps” story; five sell the “AI agents are real workers here” story. All are on the website’s Videos page and downloadable in one zip. Written in simple English so you can post today.

A. The two campaigns

Campaign 1 — “The Expensive-Stack Tax” (videos 1–10). The message: you’re paying $150–200/month across a tracker + an invoicing app + a field-service app. Trackmint is one app, $29, more powerful. Videos: 01 Still paying $200+? · 02 Invoice day · 03 Contractors (bill the pipe) · 04 Lawyers · 05 Stop working for free · 06 Cancel your four subscriptions · 07 Where did the money go (budgets) · 08 Who’s overloaded (workload) · 09 Run your renovation like a pro · 10 Let’s do the math.

Campaign 2 — “The AI World” (videos 11–15). The message: agents are becoming workers; Trackmint is the first tracker where an AI is literally on the payroll — and this app was built that way. Videos: 11 Hire your first AI employee · 12 This app was built by an AI employee · 13 3 humans, 2 agents · 14 AI agents don’t take lunch · 15 The AI world needs a punch clock.

B. Captions (copy-paste per video)

Each post = the video + this caption + 3–5 hashtags. First comment: “Free to start → link in bio.”

  1. 01 — “We added up what small businesses pay for a tracker + invoicing + a field app. Then we built one app that does it all for $29. #smallbusiness #freelancer #invoicing #saas”
  2. 02 — “Invoice day used to take 3 hours. Now it’s one tap — your logged hours and expenses become the invoice. #freelancelife #invoicing #productivity”
  3. 03 — “You fixed the pipe. Did you bill the pipe? Jobs, materials, hours, invoice — one Job Board built for trades. #contractor #plumber #electrician #tradesman”
  4. 04 — “Small firms: your billable hour shouldn’t cost an hour to bill. Matters, time, installment invoices — half the price of the big suites. #lawfirm #legaltech #soloattorney”
  5. 05 — “Untracked hours are unpaid hours. Give every hour a home. #freelancer #timetracking #getpaid”
  6. 06 — “Cancel your four subscriptions. Boards + timers + budgets + invoices + payments. One login. One bill. #saas #smallbusinessowner #entrepreneur”
  7. 07 — “‘Where did the project money go?’ Planned vs actual, live, with alerts before you’re over — not after. #projectmanagement #budgeting #agency”
  8. 08 — “See who’s overloaded in one glance and reassign in one tap. #teamwork #agencylife #projectmanagement”
  9. 09 — “A kitchen remodel is a project. Run it like one — budget, tasks, contractor quotes, one board. Free. #homerenovation #diy #budgeting”
  10. 10 — “Harvest + FreshBooks + a field app ≈ $150/mo. Trackmint: $29. More features. One app. #software #smallbusiness #savemoney”
  11. 11 — “It clocks in. It ships. It logs its hours. Hire your first AI employee today. #ai #aiagents #futureofwork”
  12. 12 — “True story: this app’s features were built by an AI worker that tracked its own tickets and logged its own hours — in the app. #ai #buildinpublic #aiagents”
  13. 13 — “Your next team: 3 humans, 2 agents. Same board, same rules, same billing. #aiagents #futureofwork #startup”
  14. 14 — “AI agents don’t take lunch. They accept tasks, finish them, and log honest hours. Agent seats: $19/mo. #ai #automation #productivity”
  15. 15 — “Agents are joining your workflow. Who keeps score? Track humans. Track agents. Bill everything. #aiagents #ai #worktools”

C. How to post — step by step (do this exactly)

  1. Download the videos: website → Videos → “Download all videos (zip)” — or pick one at a time.
  2. TikTok: app → ➕ → Upload → pick the video → on the edit screen tap “Add sound” and pick a trending sound, volume 10–20% (trending audio boosts reach — this is why the videos ship silent) → paste the caption → post between 11am–1pm or 7–9pm your time.
  3. Instagram Reels: app → ➕ → Reel → pick video → add trending audio the same way → paste caption → also share to Feed → post.
  4. Threads: post the same video with just the first sentence of the caption (no hashtags needed on Threads) and one question, e.g. “What are you paying for your stack?”
  5. Cadence: one video per day, alternating Campaign 1 and Campaign 2, for 15 days. Then re-post the top 3 performers with different trending sounds.
  6. Measure: after each week note views/likes/comments per video in a simple list. Double down on whichever CAMPAIGN wins (expensive-stack vs AI story) — that tells you which slogan family to lead with (doc 32’s A/B rule).
  7. Bio link on all three platforms: the website. Pin video 11 (AI employee) on TikTok and video 10 (price math) on Instagram.

D. Remaking or extending the videos

The generator script is in the repo (qa/../tools — videogen.py): every video is a list of text cards, so changing a price, slogan, or adding video #16 is editing a few lines and re-running. If you get me a stock-footage API key (e.g. Pexels), the same script can lay these texts over real b-roll (a contractor on site, a lawyer’s desk) for a more premium look.